The Istanbul real estate market is undergoing a significant transformation. However, one specific district has held the title of the "New Central Business District" (CBD) for the past decade: Basın Ekspres Road.
Once known for its industrial facilities, this line has evolved into a "golden axis" shimmering with luxury residences, 5-star hotels, and massive corporate headquarters. But why is it logical to invest in a project that is still under construction in this area? Let’s examine the details from an investor's perspective.
1. Strategic Location and Transportation Network
Basın Ekspres connects Istanbul’s two main arterial roads: the E-5 and TEM highways. Its proximity to the Northern Marmara Highway entrance reduces the commute to Istanbul Airport to just 25–30 minutes. The integration of metro lines (such as the M9 Ataköy-Olimpiyat) into the region eliminates the "location risk" of buying property here.
2. Capitalizing on Launch Prices
The biggest advantage of investing in a project during the construction phase is catching the price appreciation curvefrom the very beginning. In an ever-evolving region like Basın Ekspres, an off-plan or launch-period investment has the potential to provide significant foreign currency-based returns by the delivery date. As construction progresses and square-meter prices rise incrementally, early investors are always the ones who profit the most.
3. High Rental Yield and the "White-Collar" Factor
The region hosts the headquarters of Turkey's leading banks, technology firms, and airline companies. This ensures a constant demand for high-quality rental housing. Specifically, 1+1 and 2+1 concept projects satisfy investors with high rental multipliers and short amortization periods.
4. Modern Living and Mixed-Use Concepts
New projects in Basın Ekspres offer more than just "four walls." Mixed-use projects—equipped with shopping streets, fitness centers, co-working spaces, and hotel-concept services—have become the hallmark of the region. These types of projects appreciate faster and find tenants more easily compared to traditional residential buildings.
5. Future Vision: The New Levent?
Many experts describe Basın Ekspres as the "new Levent-Maslak axis of the European Side." As the city’s center shifts westward, Basın Ekspres sits at the heart of this movement. Investing in a project currently under construction translates to significant capital gains in a few years when the region reaches full maturity.
A Small Tip for Investors: When buying off-plan, do not just look at the renderings; pay attention to the developer's track record, the project's licensing status, and the social amenities offered. In Basın Ekspres, "goodwill value" (sherefiye) is everything; choosing units facing the main road or blocks closest to the metro will double your resale speed in the secondary market.
Conclusion: If you are looking for both a safe haven and an investment with high growth potential in Istanbul, you must keep Basın Ekspres projects on your radar.
About the Author
Mehmet Tatar – Real Estate Investment Consultant / Sector Analyst Specializing in Istanbul’s dynamic real estate market, I provide investment consultancy specifically for commercial and residential projects in and around Basın Ekspres. I offer strategic roadmaps for investors seeking sustainable profits at the right price and in the right location.
Contact: +90 533 769 33 33 / mehmettatar@mehmettatar.com